Looking Into Gym Business Insurance You get several benefits being a fitness studio owner, including offering a variety of fitness classes, including yoga, Pilates or strength training, and offering different personal and group training classes to your clients. If your space allows, you can also offer several other features, such as sauna and spa to […]
End of Summer Gym Rush It’s no secret that summer months are slow months in the fitness industry – and for a good reason too. Folk would rather be out enjoying the beautiful weather. Now the weather is cooling, summer vacations are ending, school is starting, and we’re going to see a huge flux […]
All-Time Best Gym Equipment Brands Exercise is an important aspect of life. Not only does it connect us with the ancient past when our ancestors had to keep their muscles pumping, their heart healthy and their immune system strong in order for them to survive. But since the olden times when our ancestors only used […]
Health Club Cleanliness Plays a Huge Part in Your Success According to experts at the International Health, Racquet & Sports Club Association (IHRSA), a health club’s cleanliness is integral to its financial, social and operational success. And for their members, the perception of hygiene in the facility is a reality, and if it is perceived […]
Evolution of Gyms Todays gyms can be traced all the way back to our ancestors who needed to develop physical strength in order to survive in the wild and hunt for food. The earliest recorded gyms were in Persia in Zurkhaneh, encouraging fitness, dated over 3,000 years ago. But formal gyms were also recorded in […]
Why Lease Gym Equipment When Opening A Gym? Pretty straightforward question, I’ll grant you, but the answer is anything but simple. Afterall, leasing vs purchasing is a business decision, and as such has many facets to consider. Business matters are rarely a black and white affair. But don’t fret! In the interest of brevity, we’ve outlined […]
Seven Lead Generation Techniques Your Gym Might Need You know how important that is to gain leads for your health club because prospects can turn into clients and become new sales revenue for you. But as the competition in the gym industry grows, attracting new leads isn’t that easy. In fact, you might be struggling […]
Starting a Refer-a-Friend Program Working out in a gym with a good community motivates people to exercise, especially if it’s with their friends. So if you own a gym and you are yet to explore refer-a-friend program, then you are missing a big opportunity to build a gym community, which is something that can help […]
Buying Gym Equipment for a Health Club You’ve figured out the location for the gym and bought or leased the space. Now, you’re thinking what to furnish it with. There are just too many options on the market, and with more than hundreds of choices, you might be feeling overwhelmed; that you cannot decide well […]
People purchase based on emotion. That’s why there are things like compulsive buying, brand loyalty and so on. That’s why your brand, the kind of image you are portraying to your clients, is so important. What does the name of your health club conjure in the minds of your potential clients? Is it positive or […]
